Tag Archives: Mike Exon

The Secrets of Digital Content

Image courtesy of Food Tube

      
(Posted on the BIMA blog, Aug 2014)

By Mike Exon

Research by TNS at the end of last year found content to be a £4bn industry in the UK and 97% of those who use content marketing say they plan to do more of it this year. This is good news for agencies that understand content – and now need to plan for a growingly complex market place.

As with so much of the digital landscape, it’s consumers who are leading the way here, accessing content on the move to plan their lives in more and more sophisticated and imaginative ways.  From second screening in front of the TV, to shopping for Friday night’s outfit, were all looking for…

http://blog.bima.co.uk

Leave a comment

Filed under Uncategorized

Alan Parker on Copywriting (D&AD)

By Mike Exon

Last year I was invited to interview the writer, director and former D&AD president Alan Parker about his formative years as an advertising copywriter and creative director, working alongside David Putnam.

My thanks to D&AD for the invitation to record this for their 50th anniversary, and for the final audio edit of my conversation with Alan, whose inspiring words speak for themselves.

Leave a comment

Filed under Interviews

‘Brand journalism’: ditch the horse meat

brand journalism

By Mike Exon

Brand journalism’ was one of the most enticing, but least explained new buzzwords of 2012. It didn’t so much hit the headlines of the digital marketing world as wriggle under the radar, waiting to be discovered, like a hot lead for a spicy news story. Continue reading

Leave a comment

Filed under Articles

The Longform Online Debate: Internet Week Europe

By Mike Exon

Last night’s Longform Online event for Internet Europe Week, pulled in some enquiring minds devoted to genre busting prose with a lot to say.

Longform is the new form; which is kind of strange, since the longer article has been around for hundreds if not thousands of years. Strange but no surprise. Continue reading

1 Comment

Filed under Events, Talks

Design Industry Insights 2010


Design Industry Insights 2010 is finally here. Following an ambitious canvassing of business opinion in the design industry at the end of last year, the Design Council’s research team invited me to edit a 28-page supplement that would give voice to the views of jobbing design professionals and try to make sense of the currents shaping the industry’s future.

The editorial strategy has been to create something readable, conversational, visual and easy to digest, which breaks the DC style guide in two but still hits its key Continue reading

Leave a comment

Filed under Articles

Eurostar V Rage

It’s been a big weekend for web enriched news. We had the trapped passengers on Eurostar story being played out on Twitter via #eurostarfail, then there was Rage Against the Machine upsetting the X-Factor Christmas number one push thanks to an online campaign, plus continuing reports of regime opposition in Iran Continue reading

Leave a comment

Filed under Uncategorized

Online don’t mean for free

Photo by PaidContent, from guardian.co.uk


Content is king. Content is dead. Content is free. No way.

Get used to the idea that you won’t just be paying for books online, but new stuff that’s a bit richer than what you get for free already.

We buy MP3 downloads no problem there, and we don’t seem to mind buying Apps from the Appstore because they’re better than all the free stuff you find online. Fine. The question is what else would you pay for? Continue reading

Leave a comment

Filed under Ideas

Gill, Epstein, Gaudier at the RA

2012023_NIP[1]

Wild Thing opens in the Sackler Galleries of the RA next week. First and foremost it’s a show about experimentation and sexual liberation represetnted in modern sculpture during the post-war period. But it’s also a revealing look into the lives and minds of three radicals who were much more than sculptors.

For design, the name of Gill conjures up type design, lettercutting, the Golden Cockerel Press, and the meta font Gills Sans. For those that have read their Fiona McCarthy, the scandal of Continue reading

Leave a comment

Filed under Events

Kapoor, the Design Story of LDF

Wallpaer Chair Arch by Martino Gamper for Ercol

Wallpaer Chair Arch by Martino Gamper for Ercol


The seventh London Design Festival fared mightily last week, hosting a string of impressive and engaging events around the capital which gave meaning and redefiniton to “Design’ as we know it. We weren’t daunted by the recession, either Continue reading

Leave a comment

Filed under Events

Design Going Global – the FT Talk

Wrong Woods Bench at V&A, recycled from the Milan Fair by Established & Sons creative director Sebastian Wrong

Wrong Woods Bench at V&A, recycled from the Milan Fair by Established & Sons creative director Sebastian Wrong


So what insight can we get from the new and emerging design markets? It was the big question posed at the London Design Festival’s third breakfast talk this year, so we gathered at the V&A’s Sackler Centre on September 23rd to find out.

Not for the first time this week we heard how the mighty China looms larger and larger over the creative industries, with its huge numbers of design undergraduates and swelling consumer demand. Design journalist and 100% Design Shanghai organiser Aric Chen gave her perspective on things. Chen painted a picture of an industry being born, just beginning to capture the imagination of the nation, but still not firing on all cylinders. ‘Where are the designers? Where are the names?’ she said. ‘Compared to the standard of the Italians, they’re just not there.’

The imminent arrival of a design savvy China, will help create a surge of new creativity around the globe, in which each country will need to find its own niche in the global creative economy. Chief curator of the Thailand reative & Design Centre CDC Bangkok, Paravi Wongchirach, summed it up like this: ‘Design and Creativity are national security issues for us. We can’t compete on price any more, but we can compete on design,’ he said.

He described a growing sense of realisation in Thailand that design is becoming a vital economic component that needs to be preserved and nurtured. Then again he is probably a bit biased. Design is not the same thing as it is in the West, he explains, ‘with your post industrial economies.’

For him, the national design movement is altogether more modest, less bold and brash, less big brand on the high street. ‘We have the same global retail chains as you do but we do our own local take on them, which is more relaxed probably, with more of a sense of space.

‘Nowadays, customers can see the latest styles straight off the catwalk, within minutes of a show taking place, so the mystique has gone. The big global brands have been over-marketing themselves. People here want to do things themselves, with a little wit of their own.’

Catch the whole talk series here.

This post was taken from the FT Business Breakfast talk ‘New Frontiers’ held at the V&A, as part of the London Design Festival, Wednesday 23 September 2009.

Mike Exon

Leave a comment

Filed under Talks