Tag Archives: Mike Exon

The Secrets of Digital Content

Image courtesy of Food Tube

      
(Posted on the BIMA blog, Aug 2014)

By Mike Exon

Research by TNS at the end of last year found content to be a £4bn industry in the UK and 97% of those who use content marketing say they plan to do more of it this year. This is good news for agencies that understand content – and now need to plan for a growingly complex market place.

As with so much of the digital landscape, it’s consumers who are leading the way here, accessing content on the move to plan their lives in more and more sophisticated and imaginative ways.  From second screening in front of the TV, to shopping for Friday night’s outfit, were all looking for…

http://blog.bima.co.uk

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Alan Parker on Copywriting (D&AD)

By Mike Exon

Last year I was invited to interview the writer, director and former D&AD president Alan Parker about his formative years as an advertising copywriter and creative director, working alongside David Putnam.

My thanks to D&AD for the invitation to record this for their 50th anniversary, and for the final audio edit of my conversation with Alan, whose inspiring words speak for themselves.

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‘Brand journalism’: ditch the horse meat

brand journalism

By Mike Exon

Brand journalism’ was one of the most enticing, but least explained new buzzwords of 2012. It didn’t so much hit the headlines of the digital marketing world as wriggle under the radar, waiting to be discovered, like a hot lead for a spicy news story. Continue reading

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The Longform Online Debate: Internet Week Europe

By Mike Exon

Last night’s Longform Online event for Internet Europe Week, pulled in some enquiring minds devoted to genre busting prose with a lot to say.

Longform is the new form; which is kind of strange, since the longer article has been around for hundreds if not thousands of years. Strange but no surprise. Continue reading

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Design Industry Insights 2010


Design Industry Insights 2010 is finally here. Following an ambitious canvassing of business opinion in the design industry at the end of last year, the Design Council’s research team invited me to edit a 28-page supplement that would give voice to the views of jobbing design professionals and try to make sense of the currents shaping the industry’s future.

The editorial strategy has been to create something readable, conversational, visual and easy to digest, which breaks the DC style guide in two but still hits its key Continue reading

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Eurostar V Rage

It’s been a big weekend for web enriched news. We had the trapped passengers on Eurostar story being played out on Twitter via #eurostarfail, then there was Rage Against the Machine upsetting the X-Factor Christmas number one push thanks to an online campaign, plus continuing reports of regime opposition in Iran Continue reading

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Online don’t mean for free

Photo by PaidContent, from guardian.co.uk


Content is king. Content is dead. Content is free. No way.

Get used to the idea that you won’t just be paying for books online, but new stuff that’s a bit richer than what you get for free already.

We buy MP3 downloads no problem there, and we don’t seem to mind buying Apps from the Appstore because they’re better than all the free stuff you find online. Fine. The question is what else would you pay for? Continue reading

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