Tag Archives: michael exon

The Secrets of Digital Content

Image courtesy of Food Tube

(Posted on the BIMA blog, Aug 2014)

By Mike Exon

Research by TNS at the end of last year found content to be a £4bn industry in the UK and 97% of those who use content marketing say they plan to do more of it this year. This is good news for agencies that understand content – and now need to plan for a growingly complex market place.

As with so much of the digital landscape, it’s consumers who are leading the way here, accessing content on the move to plan their lives in more and more sophisticated and imaginative ways.  From second screening in front of the TV, to shopping for Friday night’s outfit, were all looking for…


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Alan Parker on Copywriting (D&AD)

By Mike Exon

Last year I was invited to interview the writer, director and former D&AD president Alan Parker about his formative years as an advertising copywriter and creative director, working alongside David Putnam.

My thanks to D&AD for the invitation to record this for their 50th anniversary, and for the final audio edit of my conversation with Alan, whose inspiring words speak for themselves.

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