Tag Archives: Longform

The Secrets of Digital Content

Image courtesy of Food Tube

      
(Posted on the BIMA blog, Aug 2014)

By Mike Exon

Research by TNS at the end of last year found content to be a £4bn industry in the UK and 97% of those who use content marketing say they plan to do more of it this year. This is good news for agencies that understand content – and now need to plan for a growingly complex market place.

As with so much of the digital landscape, it’s consumers who are leading the way here, accessing content on the move to plan their lives in more and more sophisticated and imaginative ways.  From second screening in front of the TV, to shopping for Friday night’s outfit, were all looking for…

http://blog.bima.co.uk

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The Longform Online Debate: Internet Week Europe

By Mike Exon

Last night’s Longform Online event for Internet Europe Week, pulled in some enquiring minds devoted to genre busting prose with a lot to say.

Longform is the new form; which is kind of strange, since the longer article has been around for hundreds if not thousands of years. Strange but no surprise. Continue reading

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