Tag Archives: Design Council

Design underinvests in its people

This article was published in Design Week’s supplement on Continuing Professional Development (May 6th), and can be downloaded from the DW website.

Does the design industry actually need to take training so seriously? After all, design studios are innovative and creative hothouses full of naturally inquisitive and adaptive people who never stop learning and thinking. Everything they do deepens their professional experience and quality of work. We learn on the job, that’s all there is to it.

This sounds like a nice theory but the fact is it doesn’t add up in practice. At the end of the day, all the evidence suggests design groups just aren’t doing enough to train their staff. In fact, design consultancies Continue reading

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Design Industry Insights 2010


Design Industry Insights 2010 is finally here. Following an ambitious canvassing of business opinion in the design industry at the end of last year, the Design Council’s research team invited me to edit a 28-page supplement that would give voice to the views of jobbing design professionals and try to make sense of the currents shaping the industry’s future.

The editorial strategy has been to create something readable, conversational, visual and easy to digest, which breaks the DC style guide in two but still hits its key Continue reading

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