Tag Archives: content

The Secrets of Digital Content

Image courtesy of Food Tube

(Posted on the BIMA blog, Aug 2014)

By Mike Exon

Research by TNS at the end of last year found content to be a £4bn industry in the UK and 97% of those who use content marketing say they plan to do more of it this year. This is good news for agencies that understand content – and now need to plan for a growingly complex market place.

As with so much of the digital landscape, it’s consumers who are leading the way here, accessing content on the move to plan their lives in more and more sophisticated and imaginative ways.  From second screening in front of the TV, to shopping for Friday night’s outfit, were all looking for…


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‘Brand journalism’: ditch the horse meat

brand journalism

By Mike Exon

Brand journalism’ was one of the most enticing, but least explained new buzzwords of 2012. It didn’t so much hit the headlines of the digital marketing world as wriggle under the radar, waiting to be discovered, like a hot lead for a spicy news story. Continue reading

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Minority Report: Designing for Mobile


By Mike Exon

A meaty question pre-occupying the world of digital design is how unique should your mobile site be?

It’s become a confused landscape, with different executional approaches, like responsive design, being taken for strategies in their own right.

The current debate looks like this: Continue reading

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Is Yota the Shape of Things to Come?

Since its launch just over three and a half years ago, Yota has become one of the curiosities of the design world. The Russian telecoms brand has been quietly working with some of the big names in British design, putting design, architecture and creative content at the centre of its business. What is striking, if disappointing, is Continue reading

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The real digital election just began

Despite predictions that this would be the first truly digital election, it really hasn’t felt like it. Facebook managed to recruit the young vote, but there was no Obama-like swelling of the ranks, nor any great campaigning moments for any party. Claims yesterday that the Conservatives had stolen the social media high ground by buying YouTube’s homepage for the day, frankly, felt pretty thin.

But today, as the country and its elected representatives sit in some sort of electoral purdah, the BBC is reporting unprecedented web traffic to its UK news site. We just can’t get enough.

As I sit typing here at 1.19pm, the country sits glued to the networks, waiting for the last 25 of the 650 parliamentary seats to be called, knowing no single party can form a majority on its own. While MPs bargain behind Whitehall’s closed doors the real digital election is happening now, on the broadcasts, posts and chat of the post-election news sites – BBC, ITV, and Sky.

Media owners understand that the race is still on to break the hottest political story since the Obama victory – that someone, we don’t quite know who, will manage to wrestle up a UK coalition government worthy of its own 24 hour news channel for the short time it must surely last.

Mike Exon

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