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The Secrets of Digital Content

Image courtesy of Food Tube

      
(Posted on the BIMA blog, Aug 2014)

By Mike Exon

Research by TNS at the end of last year found content to be a £4bn industry in the UK and 97% of those who use content marketing say they plan to do more of it this year. This is good news for agencies that understand content – and now need to plan for a growingly complex market place.

As with so much of the digital landscape, it’s consumers who are leading the way here, accessing content on the move to plan their lives in more and more sophisticated and imaginative ways.  From second screening in front of the TV, to shopping for Friday night’s outfit, were all looking for…

http://blog.bima.co.uk

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Is Yota the Shape of Things to Come?

Since its launch just over three and a half years ago, Yota has become one of the curiosities of the design world. The Russian telecoms brand has been quietly working with some of the big names in British design, putting design, architecture and creative content at the centre of its business. What is striking, if disappointing, is Continue reading

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Eurostar V Rage

It’s been a big weekend for web enriched news. We had the trapped passengers on Eurostar story being played out on Twitter via #eurostarfail, then there was Rage Against the Machine upsetting the X-Factor Christmas number one push thanks to an online campaign, plus continuing reports of regime opposition in Iran Continue reading

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Design Beyond the Web | Design Week

Some of the most expansive design projects pull themselves offline back into the physical world again. This piece was published in Design Week, November 12, 2009.

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