Design Industry Insights 2010 is finally here. Following an ambitious canvassing of business opinion in the design industry at the end of last year, the Design Council’s research team invited me to edit a 28-page supplement that would give voice to the views of jobbing design professionals and try to make sense of the currents shaping the industry’s future.
The editorial strategy has been to create something readable, conversational, visual and easy to digest, which breaks the DC style guide in two but still hits its key editorial themes. Hats off to the council for giving us completely free reign to publish our own rounded and objective content, without feeling the need to edit it or dumb it down in any way.
Thanks to Ruth Flood and her research team, to all the contributors, to Karolina Johnson’s design team at the Design Council, as well as Purpose who helped with the overall look and feel. I hope you find it useful.